WELCOME TO THE SOUTHWEST MONTANA MEMBER INTRANET
Southwest Montana Cooperative Marketing Program
The Southwest Montana Cooperative Marketing Program is designed to allow organizations to promote an area or event on a cooperative basis with a non-profit tourism-related organization. The intent of this program is to encourage the development of new or expanded marketing projects, thereby increasing the tourism appeal of the region or city.Montana plays host to 11 million visitors a year and Southwest Montana is one of six tourism regions that welcomes and entertains these guests.
Southwest Montana receives accommodations tax dollars from the state of Montana. This tax generates approximately $360,000 to promote the region through advertising and public relations efforts each year. These dollars are supplemented by membership funds. Collectively, the monies help the region promote itself as a whole on a national level; which can be difficult for individual businesses or communities to do on their own.
Southwest Montana promotes the region nationally through a number of efforts including:
- A website that averages over 10,000 visitors per month.
- A travel guide distributed to over 165,000 people per year through our advertising programs, online efforts and on the ground in Montana.
- A number of cooperative advertising programs for members including:
- An exclusive advertising program with Trip Advisor.
- Advertising opportunities in the Southwest Montana Travel Planner.
- National advertising campaigns online that reach over 11.9 million consumers per year.
- Direct email campaigns targeting people who have expressed interest in visiting the Mountain West or Montana, specifically.
- Multiple free website listing opportunities on southwestmt.com and the region's social media channels.
- Booth space and staff at regional travel shows.
- Publicity programs to solicit and assist travel writers.
- A call center that annually fields over 10,000 requests from people interested in visiting our area.
- Cooperative funding for tourism related projects within the nine counties in Southwest Montana.
