Southwest Montana Intranet


Southwest Montana Cooperative Marketing Program

The Southwest Montana Cooperative Marketing Program is designed to allow organizations to promote an area or event on a cooperative basis with a non-profit tourism-related organization. The intent of this program is to encourage the development of new or expanded marketing projects, thereby increasing the tourism appeal of the region or city.

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Montana plays host to 11 million visitors a year and Southwest Montana is one of six tourism regions that welcomes and entertains these guests.

Southwest Montana receives accommodations tax dollars from the state of Montana. This tax generates approximately $360,000 to promote the region through advertising and public relations efforts each year. These dollars are supplemented by membership funds. Collectively, the monies help the region promote itself as a whole on a national level; which can be difficult for individual businesses or communities to do on their own.

Southwest Montana promotes the region nationally through a number of efforts including:

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